Print and digital marketing materials for home stylist Jasmine Roth.
Creative Process
I managed the launch of Jasmine Roth’s home decor e-commerce site. I also supported the marketing team for the rebrand and shop launch. I created a variety of print and digital marketing assets across customer touchpoints, maintaining visual consistency and adhering to brand guidelines.
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I created SOPs, timelines, and a digital asset management system via Airtable. I studied each team’s processes to see how I could optimize them so handoffs ran smoothly.
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I worked along the senior designer to create design and prep the files for print. These deliverables included flyers, gift card envelopes, candle labels, and store signage.
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I designed graphics for emails and digital ads for the shop’s seasonal campaigns. Each design was optimized for several screen sizes and ad dimensinos.
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I assisted the web team in transferring blog pages from Jasmine’s old Wordpress site to the new Shopify site. This involved resizing and uploading images, formatting text, and adding meta tags.
