Hi I’m Hayley. I’m a designer & artist in Los Angeles.

I breathe design, and dream in paint and pixels.

Artistry meets strategy

Artistry meets strategy

Creating beauty that serves a purpose and propels a vision is what I live for. I love working with people and brands who’re doing good and having a blast in the process. I’d love to show you some work I’m really proud of.

What would you like to see?

Design

Art

Creative Expertise

Strategy

I believe the best design starts with strategy. I’m passionate about thoroughly analyzing target audiences, doing market research and competitive analysis to strongly position brands and create effective designs.

Target Audience

Market Research

Competitive Analysis

Positioning

Entertainment Booking

Identity & Web

When it comes to design, I love taking a holistic approach that leads to long-term success. I enjoy the unique challenge of expressing a brand’s personality, messaging and positioning through its logos, icons, patterns, web design and so much more.

Logo & identity design

Brand Colors, Fonts, & Patterns

Illustrations

Website Design

Brand Guidelines

Marketing Collateral

Good design is the cherry on top of any marketing campaign. It’s so satisfying to walk alongside brands in creating delightful customer journeys through high-quality design.

Print Materials

Digital Marketing

Ad Graphics

Branded Swag

Lead Magnets

Experience

  • Lead Brand Designer & Strategist

    • Developed Brand Strategy: Conducted in-depth market research, defined target audience personas, and crafted unique positioning strategies for service-based businesses, enhancing brand visibility and alignment with market needs.

    • Custom Brand Identity Design: Created compelling logos and brand assets that effectively communicate the brand’s narrative at every customer touchpoint, resulting in increased brand recognition and client engagement.

    • Website Development & Copywriting: Produced persuasive and SEO-optimized website content that showcases client offerings, driving increased traffic and fostering connections with potential customers.

  • Designer, Copywriter & Marketing Specialist

    • Market Research & Trend Analysis: Analyzed current marketing trends to devise innovative strategies for effective communication of brand value through dynamic content delivery.

    • Design & Messaging Creation: Designed visually appealing marketing campaigns with compelling messaging that increased conversion rates for various clients in ecommerce, coaching, and wellness sectors.

    • Collaborative Campaign Launches: Partnered with cross-functional teams to launch successful marketing initiatives, leveraging diverse perspectives to optimize campaign effectiveness and exceed client expectations.

  • Print & Digital Marketing Designer

    • Digital Marketing Asset Development: Designed impactful digital marketing materials for various university events, ensuring adherence to brand guidelines through the use of consistent brand colors and typography and preparing files for print where applicable.

    • Logo Lockup Design: Produced, organized, and exported updated logo lockups for university departments, enhancing brand consistency and providing ready-to-use assets for marketing purposes.

    • Bachelor of Arts, Public Relations & Advertising

    • Minor in Graphic Design

    • Presidential Merit Scholar

Want to connect?

I love connecting with designers and creatives of all kinds. Fill out this form to start the conversation!