A space to understand your story, so you can boldly move forward.
Creative Direction
Dr. Caleb Harris came to me with a vision to establish a distinct brand that would help him stand out as as he launched his therapy practice. I guided him in discovering the core of his brand and positioning in his market. With a thorough understanding of his target audience and competitors, I designed a distinguished brand and website that communicates Caleb’s expertise and value to his potential clients.
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First, we explored the values and messages behind his practice so we could weave them throughout the brand visuals and web design. We discovered a theme of old world meets modern therapy, and carefully designed brand elements to reflect it.
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Classical design elements, crisp typography and a vintage inspired color palette exude the warm and adventurous essence of Caleb’s practice.
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We created an inviting brand voice and website copy that encourages potential patients to explore their inner world. Rich, organic imagery supports the brand themes of exploration and knowledge.
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Caleb’s website was designed with empathy for the viewer, keeping their headspace and background in mind throughout the page. A clean website design with a calming flow enables a peaceful viewing experience that allows information to sink in.
A FEW KIND WORDS FROM THE CLIENT
"You masterfully captured the aesthetics I envisioned during our initial conversation."
Hayley’s imaginative design and attention to detail brought my vision to life. Her approach is both thorough and engaging, ensuring that the process is collaborative and creative.
Once done, I found the website to be exactly what I was looking for and it exceeded my expectations. I will be working with Hayley again in the future.
