An artful blend of old world flavors and modern cooking techniques.
Creative Process
Armav is a restaurant that offers diners a taste of authentic Armenian and Mediterranean cuisine in Los Angeles. The owner and chef came to me to collaborate on a unique brand identity that would establish her restaurant in the L.A. restaurant scene.
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Inspired by the blending of old world flavors with contemporary cooking techniques, Armav invites customers into its welcoming space to enjoy a delicious local meal made with passion and care. These values and vision inspired us to create a refined yet organic brand
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We wove the brand values of artisan technique and refined dining into the designs with a hand-illustrated olive branch logomark balanced by a bold, crisp serif font. The warm, earthy color palette incorporates Mediterranean colors into the calming, neutral tones of the restaurant’s interior.
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We designed menus and a business card that incorporates the brand elements and a custom brand pattern made out of the olive branch logomark. Armav’s new brand identity and collateral establishes its brand personality and presence, as well as weaves the brand story into each customer experience.
